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Thursday, November 12, 2015
The 7 worst things about the rebranded "English Football League"
If there's anything likely to inspire universal disgust in supporters, it's the corporate rebranding of a beloved footballing institution - an institution like The Football League, for example.
The reduction of the beautiful game to a tawdry marketing exercise is always going to insult the sensibilities of its most devoted fans. In a fundamental sense, the suggestion that football needs a rebrand is a pretty depressing one.
Nonetheless, The Football League has just been rebranded. It is now known as the "English Football League" and, depending who you ask, has a logo which looks like it belongs on either a petrol pump or a box of dishwasher tablets.
Unsurprisingly, fans everywhere have reacted with intense disdain toward what the (hashtag) EFL are describing as their "stunning new visual identity". We're not too keen on it either, to be honest.
In fact, we've come up with a list of the 7 worst things about the shiny new rebrand of the oldest league competition in world football. Try to sanitise our hallowed Football League, will you? Not without some serious mockery, you won't!